Soul City - Choosing Edutainment Media
Summary
The following is a model excerpted from the publication "Edutainment - How to Make Edutainment Work for You".
There are four steps involved in choosing your edutainment media and formats. They are as follows:
STEP 1 Explore the edutainment opportunities of the different media available to your target audience.
STEP 2 Choose the most appropriate medium/media for your message.
STEP 3 Explore the edutainment opportunities of a range of formats.
STEP 4 Choose the most appropriate format/s for the medium/media you have chosen.
Source:
"Edutainment - How to make Edutainment Work for You", Garth Japhet, Soul City: South Africa, 1999.
Contact
Soul City Institute for Health & Development Communication
P.O. Box 1290
Houghton 2041
Johannesburg
South Africa
Tel: 011 341 0360
Fax: 011 341 0370
Source
"Edutainment - How to make Edutainment Work for You", Garth Japhet, Soul City: South Africa, 1999.
Placed on the Communication Initiative site November 04 2003
Last Updated July 23 2009
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