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Mexico XVII - Communication

Communication perspectives - Mexico XVII AIDS Conference
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HEALTHCOM's 5 Step Methodology

Summary

1. Assess - the public health situation, target audience and their environment, current and proposed health behaviours, programme resources and constraints.

2. Plan - the public health intervention based on data on the health issue, audience, communication channels and available resources.

3. Draft, Pretest and Produce - the appropriate print, audio, video and counseling materials.

4. Deliver - the Health Communication programme in tandem with service delivery groups.

5. Monitor and Evaluate - to determine how well the the programme is being implemented, make mid-course corrections in strategy or materials, and assess the overall impact of the programme and its constituent parts.

Source

"A Tool Box for Building Health Communication Capacity" - USAID, BASICS and HEALTHCOM - available from AED, 1255 23rd Street, NW, Washington D.C. 20037, USA.



Placed on the Communication Initiative site June 18 2003
Last Updated May 05 2008

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Culturally Effective Strategies

If culturally delicate factors such as male circumcision or fewer multiple concurrent partners are to be effectively addressed, which communication strategies are most required? [choose a maximum of 3]