1. Assess - the public health situation, target audience and their environment, current and proposed health behaviours, programme resources and constraints.

2. Plan - the public health intervention based on data on the health issue, audience, communication channels and available resources.

3. Draft, Pretest and Produce - the appropriate print, audio, video and counseling materials.

4. Deliver - the Health Communication programme in tandem with service delivery groups.

5. Monitor and Evaluate - to determine how well the the programme is being implemented, make mid-course corrections in strategy or materials, and assess the overall impact of the programme and its constituent parts.