Natural Resource Management

Where communication and media are central to Natural Resource Management

NATURAL RESOURCE MANAGEMENT| Approaches| Tools| Issues| Regions/Countries| MDGs| Polls / Discussions

Home » View »
Average Rating: 3.43 out of 5 (7 ratings submitted)

Communication Support for Rural Development Campaigns

Summary

Essential Elements

  1. Formulation of specific objectives aimed at solving a significant problem
  2. Focus on a few critically important messages
  3. Expression of messages in an attention holding way so that audience will remember them
  4. Use of a variety of communication channels to reach audience
  5. Repetition of messages over a sustained period of time
  6. Messages not only inform but also motivate people to take action
  7. The entire process is carefully planned
  8. Each element is tested to make sure that it will produce the desired results before full scale implementation
  9. Systematic monitoring and evaluation
  10. The effort is conducted by a team and administered by a single manager

Source

Guidelines for Planning Communication Support for Rural Development Campaigns. Assifi and French, UNDP Asia, 1986.



Placed on the Communication Initiative site August 30 2001
Last Updated April 30 2008

How useful did you find this page to your work?

1 - not useful    5 - very useful

Feel free to leave us comments

CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

Help Seed The CI Network

See who's joined!

Login / Register

Subscribe to The Drum Beat, Contribute to Forums, Get Poll Results etc
New to CI? » Start here

Development Classifieds

Climate Change Policy

How would Europeans and North Americans feel if Asians and Africans provided them with policy guidance and technical assistance on climate change?