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Communication Support for Rural Development Campaigns

Summary

Essential Elements

  1. Formulation of specific objectives aimed at solving a significant problem
  2. Focus on a few critically important messages
  3. Expression of messages in an attention holding way so that audience will remember them
  4. Use of a variety of communication channels to reach audience
  5. Repetition of messages over a sustained period of time
  6. Messages not only inform but also motivate people to take action
  7. The entire process is carefully planned
  8. Each element is tested to make sure that it will produce the desired results before full scale implementation
  9. Systematic monitoring and evaluation
  10. The effort is conducted by a team and administered by a single manager

Source

Guidelines for Planning Communication Support for Rural Development Campaigns. Assifi and French, UNDP Asia, 1986.



Placed on the Communication Initiative site August 30 2001
Last Updated April 30 2008

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