Communication Support for Rural Development Campaigns
Summary
Essential Elements
- Formulation of specific objectives aimed at solving a significant problem
- Focus on a few critically important messages
- Expression of messages in an attention holding way so that audience will remember them
- Use of a variety of communication channels to reach audience
- Repetition of messages over a sustained period of time
- Messages not only inform but also motivate people to take action
- The entire process is carefully planned
- Each element is tested to make sure that it will produce the desired results before full scale implementation
- Systematic monitoring and evaluation
- The effort is conducted by a team and administered by a single manager
Source:
Guidelines for Planning Communication Support for Rural Development Campaigns. Assifi and French, UNDP Asia, 1986.
Source
Guidelines for Planning Communication Support for Rural Development Campaigns. Assifi and French, UNDP Asia, 1986.
Placed on the Communication Initiative site August 30 2001
Last Updated April 30 2008
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hi..m really hepld by using ths page...it helps alot in my studies regarding mass communication n journalism..thnx alot:)
Empathy
Empathy
Hi, I have been working with groups of people (mainly poor) in Indonesia. herewith my email address: Saleh Abdullah
we should make the best condition of rural areas and provide all facilities of life