1. Overall Format

Development Issue?



Situation

Combination of extent of mass communication capacity and the degree of social sensitivity of the issue being addressed will determine the most appropriate and effective response



2. Core Questions





a. Relevant Behaviors

• population groups affected - by age,sex, geography
• main direct behaviours of concern
• incidence of those behaviours
• trends in those behajviours - the last 10 years
• primary factors explaining those trends
• primary reasons for those trends
• usage of services responding to this issue
• trends in usage - the last 10 years

b. Social Setting

• tone of any recent legislation related to this issue
• expressed views on this issue by:
  • political leaders
  • traditional leaders
  • religious leaders
  • women's organisations
  • youth organisations
• specific behaviours causing most public concern
• perceived views on this issue by the above groups
• tone of coverage in the media
• cultural context - eg expectations and taboos
• extent and nature of any household discussion
• extent and nature of discussion amongst peers
• stigmas related to this issue
• priority assigned by government - perhaps as indicated by trends in budget allocations