The Community Tool Box (CTB) provides over 6,000 online pages of practical information to support work in promoting community health and development. The website is created and maintained by the Work Group on Health Promotion and Community Development at the University of Kansas in Lawrence, Kansas in the United States.

The core of the Tool Box is the "topic sections" that include practical guidance for the different tasks necessary to promote community health and development. For instance, there are sections on leadership, strategic planning, community assessment, grant writing, and evaluation - to give just a few examples. Each section includes a description of the task, advantages of doing it, step-by-step guidelines, examples, checklists of points to review, and training materials.

This part of the CTB provides a framework and support for conducting a social marketing campaign.

The Tool Box includes:

• An outline for implementing a social marketing effort
• A narrative outline for implementing a social marketing effort (with links to how-to sections of the Community Tool Box)
• Example(s) of social marketing efforts
• How-to information on implementing a social marketing effort
• A learning community on "Conducting a Social Marketing Campaign" - online exchanges with others doing this work
• Other resources and links related to implementing a social marketing effort

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