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Mexico XVII - Communication

Communication perspectives - Mexico XVII AIDS Conference
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Communities Measure Change: A Reference Guide to Monitoring Communication for Social Change

Author

Ailish Byrne, Denise Gray-Felder and Jim Hunt, Editors

Summary

Developed by the Communication for Social Change (CFSC) Consortium, this reference guide aims to provide an easy-to-use summary of key principles of communication for social change and how it can be evaluated. The participatory process that the Consortium recommends is called Participatory Monitoring and Evaluation (PM&E). It is a widely recognised approach that actively involves members of a community in conducting and managing the evaluation process. Using a Question and Answer format, the guide discusses:
  • What is Communication for Social Change (CFSC)?
  • How does CFSC help people involved in HIV/AIDS prevention and care efforts?
  • How do we know if CFSC is working?
  • What is Participatory Monitoring and Evaluation?
  • What will help us to evaluate CFSC in a participatory way?
  • What are the stages of Participatory Monitoring & Evaluation?
  • What are indicators?
  • Can you give examples of CFSC progress markers or indicators?
  • How can we help community members check and make sense of what indicators show?
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Contact

Communication for Social Change Consortium
14 South Orange Avenue, Suite 2F
South Orange, NJ 07079
United States
Tel: 973-763-1115
Fax: 973-762-8267
info@communicationforsocialchange.org
CFSC Consortium website.

Source

Email from Ailish Byrne to The Communication Initiative, December 12 2005.


Placed on the Communication Initiative site January 14 2006
Last Updated January 14 2006

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