This is a step-by-step guide to advocacy for immunisation. It covers preparation (building a plan, gathering information, creating messages and materials), outreach (building a coalition, engaging policymakers, working with the media, involving the public) and monitoring and evaluating. It includes a brief section of further sources of information (manuals, guides and websites) as well as examples and case studies.

Table of Contents

Introduction

• Why Immunization?
• Introduction to Advocacy

Preparation

• Step 1:Gathering Information
• Step 2: Building a Plan
• Step 3: Creating Messages and Materials

Outreach

• Step 4: Building a Strong Coalition
  Case Study: Uganda AIDS Control Program
• Step 5: Engaging Policy and Decision Makers
  Case Studies: Campaign to End Child Labor in Garbage Dumps, Brazil; Days of Tranquility, Democratic Republic of Congo
• Step 6: Informing and Involving the Public
  Case Study: The Children’s Health Club of Mexico
• Step 7: Working with Mass Media
  Case Study: National Immunization Days, Mozambique

Evaluation

• Step 8: Monitoring and Evaluating Your Work

Resources

• Step 9: Knowing Where to Go for Help