We have chosen the term 'glocal' ... to stress the dual character of the globalization process, as being
'globalization' and 'localization' simultaneously. Glocal change means
social change in a global and local context. It implies rethinking the
discourses of both 'development' and 'communication' in the light of a
third discourse which provides the general frame: that is, globalization.
[from the Introduction to

Media & Glocal Change]

This book presents a collection of writings from the broad field of communication for
development and from closely related areas of research and practice. The
editors' aim is to present "an
integral reflection upon where the still-emerging field of communication for
development is coming from and, particularly, where we believe it should be
heading."
This book aims "to integrate
reflection on epistemology, theory, methodology and successful case studies in
order to move the field towards a new phase, enabling media and communication
practitioners to respond better to the realities of a glocalized
world."



Hemer and Tufte open this book with a theoretical introduction to the interdisciplinary
vision of globalisation that underlies the collection. They see the current focus
on globalisation as economic
globalisation as narrow, choosing instead a broader understanding of
globalisation as the "general transformational process" that is taking
place in in both 'developing' and 'developed' countries - leading to a new
paradigm in which "all societies are developing as part of a global process."
Their ambition in this collection is to "try to delineate the characteristics of what
might be understood as an emerging interdisciplinary communication discipline,
committed to development and to social change, and for that purpose seeking to
bridge the best of traditionally separate communication paradigms, and drawing
on successful experience."



The works presented in this book are divided into five sections:

Globalization, Media and Culture - with articles addressing the
underlying epistemology for a new framework

Communication and Social Change - presenting the theory behind the
development communication field

Methodology - with articles on participatory models, communication for
empowerment and the use of edutainment

Mapping the Field - providing an overview of some of the main areas within
the field 


Case Studies - providing exemplary case studies linked to the
chosen sub-areas of the field

Click here [1] for more information on this resource or to order the book online.