Lisa VeneKlasen

Valerie Miller

Published in 2002 and reprinted in 2007, this guide presents advice, tools, exercises, resources and real-world examples aimed at promoting citizen participation. The authors explore both theoretical questions of citizenship and empowerment and the practical steps required to build citizen-centred advocacy within the existing political framework. While holistic in its approach, the book is designed so that each section can stand on its own as needed to help address an organisation’s particular circumstances.

The guide is broken into three sections that follow the chronological stages of of advocacy programmes, from understanding the issues, to planning for advocacy and finally to action.

Table of Contents:

Understanding Politics

• Chapter 1: Politics and Advocacy
• Chapter 2: Democracy and Citizenship
• Chapter 3: Power & Empowerment
• Chapter 4: Constructing Empowering Strategies

Planning Advocacy

• Chapter 5: The Basics of Planning for Citizen-Centred Advocacy
• Chapter 6: Looking Inward
• Chapter 7: Understanding the Big Picture
• Chapter 8: Identifying and Defining Problems
• Chapter 9: Analysing Problems & Selecting Priority Issues
• Chapter 10: Mapping Advocacy Strategies
• Chapter 11: Finding Policy Hooks and Political Angles
• Chapter 12: Mapping Advocacy Strategies

Doing Advocacy

• Chapter 13: Messages and Media
• Chapter 14: Outreach and Mobilisation
• Chapter 15: Lobbying and Negotiating
• Chapter 16: Advocacy Leadership
• Chapter 17: Alliances and Coalitions

Click here to read sample chapters from this book.

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Spanish, Russian, Bahasa Indonesia, and French.

Message from Cindy Clark to the Communication Initiative, July 06 2005; Just Associates website.