Social Marketing Quarterly
Publication Date
Summary
From the Academy for Educational Development (AED), this is an internationally circulated journal covering theoretical, research, and practical issues for social marketers, other public health, communication, marketing, and social science professionals. The Social Marketing Quarterly (SMQ) consists of research studies, case studies, conference notices, essays, editorials, book reviews, and other relevant news regarding social marketing efforts around the world. Manuscripts are submitted to a double-blind peer-review process.
Sections include: Applications, Theory and Review, Training Initiatives, Book Reviews, Notes from the Field, Resources, and Looking Ahead. SMQ also features interviews with key leaders in the field such as Alan Andreasen, William Novelli, Bill Smith, and Gerard Hastings.
SMQ is described as frequently publishing special issues pertaining to current topics of interest and relevance to those involved with or interested in social marketing.
Publisher
Languages
Contact
Managing Editor
Social Marketing Quarterly
Academy for Educational Development (AED)
1825 Connecticut Ave., NW
Washington DC
20009-5721
United States
Tel: (202) 8848000
Fax: (202) 884 8113
Source
Placed on the Communication Initiative site March 21 2005
Last Updated September 18 2009
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