Esta de Fossard, Bloomberg School of Public Health, Center for Communication Programs, John Hopkins University, Baltimore, USA

2005

From the Publisher
Throughout the world, the media is used in various ways to promote social awareness and initiate social development. Of all the available means of communication, radio is still the one with the maximum reach in most developing countries. This book, the first in a three-book series titled "Communication for Behaviour Change", offers extremely practical guidance on how to design, write, and produce radio dramas aimed at motivating social change.

Written by a leading teacher and long-time practitioner of Entertainment–Education, this book provides complete and hands-on instructions for creating successful radio serial dramas for behaviour change. The text is interspersed with examples which show how entertainment and education have been woven together to create awareness programs that are both popular and effective.

Divided into three parts, the book begins by introducing the concept of Entertainment–Education and its use in radio serial drama. It goes on to describe the duties of the program manager of such projects, and concludes with valuable tips for drama writers. Right from the design workshop stage to the process of scriptwriting and script review, from the finer points of pilot testing and choosing production houses to training and directing radio actors, every single aspect that needs to be taken into account is clearly explained.

Click here for more information and to purchase the book.

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English