This handbook, developed by FHI's AIDSCAP's Behaviour Change Communication (BCC) unit, is part of a collection of nine handbooks that discuss concepts in behaviour change communication (BCC) in relation to HIV/AIDS/STI issues.
"Partnership with the Media" is intended to provide the reader with several complementary ways to establish a long-lasting partnership with the media.
This 56-page handbook provides several ways to develop long-term relationships with the media including ideas for four events to be held with media professionals; suggestions for encouraging the development of a network of media professionals interested in HIV/AIDS and sexually transmitted infections (STI) issues; and suggestions for providing journalists with incentives for covering HIV/AIDS/STI issues.
Table of Contents
- Introduction
- Partnership with the Media
- Who Are the Media?
- What Is a Partnership with the Media?
- Why Form a Partnership with the Media?
- Who are the Partners?
- Media Policy Makers
- Gatekeepers
- Journalists/Writers
- Journalism Schools
- The Planning Stage
- Who Are the Media in YourCommunity/Region/Country?
- Situation Assessment
- Resource Identification
- Information Package
- The Partnership Events
- Suggested Events
- Co-Sponsoring Events
- Event One - Sensitization Meeting
- Sensitization Meeting Topics
- Sensitization Meeting Agenda
- Assessing the Sensitization Meeting
- Event Two - Discussion Seminar
- Information Package
- Discussion Seminar Agenda
- Assessing the Discussion Seminar
- Event Three - Journalists' Workshop
- Journalists' Workshop Topics
- Journalists' Workshop Agenda
Part One - HIV/AIDS and the Media
Part Two - Strengthening HIV/AIDSReporting Skills
Part Three - Identifying Resourcesand Networks - Assessing the Journalists' Workshop
- Event Four - School of Journalism Meeting
- Follow-up Steps
- Creating and Using Existing Networks
- Keeping HIV/AIDS/STIs in the News
Click here [1] to download the publication in PDF format [237.5 KB].
Click here [2] for a list of all the handbooks in this BCC series.
"Partnership with the Media" is intended to provide the reader with several complementary ways to establish a long-lasting partnership with the media.
This 56-page handbook provides several ways to develop long-term relationships with the media including ideas for four events to be held with media professionals; suggestions for encouraging the development of a network of media professionals interested in HIV/AIDS and sexually transmitted infections (STI) issues; and suggestions for providing journalists with incentives for covering HIV/AIDS/STI issues.
Table of Contents
- Introduction
- Partnership with the Media
- Who Are the Media?
- What Is a Partnership with the Media?
- Why Form a Partnership with the Media?
- Who are the Partners?
- Media Policy Makers
- Gatekeepers
- Journalists/Writers
- Journalism Schools
- The Planning Stage
- Who Are the Media in YourCommunity/Region/Country?
- Situation Assessment
- Resource Identification
- Information Package
- The Partnership Events
- Suggested Events
- Co-Sponsoring Events
- Event One - Sensitization Meeting
- Sensitization Meeting Topics
- Sensitization Meeting Agenda
- Assessing the Sensitization Meeting
- Event Two - Discussion Seminar
- Information Package
- Discussion Seminar Agenda
- Assessing the Discussion Seminar
- Event Three - Journalists' Workshop
- Journalists' Workshop Topics
- Journalists' Workshop Agenda
Part One - HIV/AIDS and the Media
Part Two - Strengthening HIV/AIDSReporting Skills
Part Three - Identifying Resourcesand Networks - Assessing the Journalists' Workshop
- Event Four - School of Journalism Meeting
- Follow-up Steps
- Creating and Using Existing Networks
- Keeping HIV/AIDS/STIs in the News
Click here to download the publication in PDF format [237.5 KB].
Click here for a list of all the handbooks in this BCC series.
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