This handbook, developed by FHI's AIDSCAP's Behaviour Change Communication (BCC) unit, is part of a collection of nine handbooks that discuss concepts in behaviour change communication (BCC) in relation to HIV/AIDS/STI issues.

"Partnership with the Media" is intended to provide the reader with several complementary ways to establish a long-lasting partnership with the media.

This 56-page handbook provides several ways to develop long-term relationships with the media including ideas for four events to be held with media professionals; suggestions for encouraging the development of a network of media professionals interested in HIV/AIDS and sexually transmitted infections (STI) issues; and suggestions for providing journalists with incentives for covering HIV/AIDS/STI issues.

Table of Contents

• Introduction
• Partnership with the Media
• Who Are the Media?
• What Is a Partnership with the Media?
• Why Form a Partnership with the Media?
• Who are the Partners?
• Media Policy Makers
• Gatekeepers
• Journalists/Writers
• Journalism Schools
• The Planning Stage
• Who Are the Media in YourCommunity/Region/Country?
• Situation Assessment
• Resource Identification
• Information Package
• The Partnership Events
• Suggested Events
• Co-Sponsoring Events
• Event One - Sensitization Meeting
• Sensitization Meeting Topics
• Sensitization Meeting Agenda
• Assessing the Sensitization Meeting
• Event Two - Discussion Seminar
• Information Package
• Discussion Seminar Agenda
• Assessing the Discussion Seminar
• Event Three - Journalists' Workshop
• Journalists' Workshop Topics
• Journalists' Workshop Agenda
  Part One - HIV/AIDS and the Media
  Part Two - Strengthening HIV/AIDSReporting Skills
  Part Three - Identifying Resourcesand Networks
• Assessing the Journalists' Workshop
• Event Four - School of Journalism Meeting
• Follow-up Steps
• Creating and Using Existing Networks
• Keeping HIV/AIDS/STIs in the News

Click here to download the publication in PDF format [237.5 KB].

Click here for a list of all the handbooks in this BCC series.