Improvement on subjective social norms in domestic violence and HIV/AIDS, associated with SC 4. E.g.:

1. The likelihood of believing that one's family, friends or community held positive views on domestic violence is 3.7 times higher (p<0.01) amongst respondents with exposure to multiple sources of SC than amongst respondents with no exposure to SC. (Issues are similar to attitudes reported on above). In the pre-intervention measurement, 8% of respondents experienced their community to have a more negative attitude than they do on whether domestic violence is a problem. This decreased to 3% in the post-intervention measurement, signifying a 63% decrease in negative social pressure.
2. The likelihood of believing one's family, friends or community held positive views on AIDS and Youth Sexuality* is 2.8 times higher (p<0.01) amongst respondents with high levels of exposure to SC TV than amongst respondents with no exposure to SC TV. (*Issues include whether people with HIV/AIDS should be moved away, whether a man is right in expecting a woman to have sex with him without using a condom, whether boys/men have the right to have sex with their girlfriends if they buy them gifts, whether girls/women need to depend on their boyfriends/husbands for better life, and whether if a person really loves their boyfriend / girlfriend, they will have sex with them.) In the pre-intervention measurement, 19% of respondents experienced their friends to have a more negative attitude than they do on whether a man is right in expecting a woman to have sex with him without using a condom. This decreased to 7% in the post-intervention measurement, signifying a 63% decrease in negative peer pressure.