Improvement in personal attitudes and beliefs around domestic violence, and maintenance of positive attitudes in HIV/AIDS and youth sexuality, associated with exposure to SC 4. E.g.:

1. The likelihood of holding positive attitudes and beliefs around domestic violence* is 4.5 times higher (p< 0.01) amongst respondents with exposure to SC multi-media (i.e. exposure to multiple SC media types) than amongst respondents with no exposure to SC. (*E.g., whether domestic violence is a private matter, whether if a man beats his wife he has a good reason for it, whether women are expected to put up with abuse, whether it is culturally acceptable for a man to beat his wife, whether a man has the right to beat his wife, and whether women ever deserve to be beaten.) Attitudes around domestic violence as a private affair improved with 10 percentage-points (from 56% to 66%) from pre-intervention to post-intervention measurement, with a 21percentage-point difference (56% vs 77%) between respondents with no exposure to SC and those with exposure to 3 media types (p< 0.05).
2. Attitudes around rape in marriage improved with 4 percentage-points from pre-intervention to post-intervention measurement (86% to 90%), with a 17 percentage-point difference (80% vs 97%) between respondents with no exposure to SC and those with exposure to 3 media types (p< 0.05).
3. Although the pre- and post-intervention measurement did not change significantly, respondents exposed to any SC media type were more likely to hold positive attitudes around women's dependence on men for a better life, with a difference of 14 percentage-points (63% vs 77%), 15 percentage-points (63% vs 75%) and 23 percentage-points (63% vs 86%) between those with no exposure to SC and those with exposure to 1, 2 and 3 media types respectively (p< 0.05).