Soul City 4 Illustrative Results - Cost-effectiveness
Summary
1999/00 South African Rand (SAR), HIV/AIDS and VAW:
|   |
  |
TV |
Radio |
Print |
| Cost per person reached - Total: |
  |
1.87SAR
0.26US$ |
0.23SAR
0.03US$ |
1.52SAR
0.21US$ |
| Cost per person reached – 1) HIV/AIDS |
  |
0.44SAR
0.06US$ |
0.05SAR
0.01US$ |
0.05SAR
0.01US$ |
| Cost per person reached – 2) VAW |
  |
0.86SAR
0.12US$ |
0.07SAR
0.01US$ |
0.52SAR
0.07US$ |
| Cost-effectiveness per: additional HIV/AIDS knowledge gained*: |
1.06SAR
0.15US$ |
  |
  |
  |
| … additional HIV/AIDS action gained* |
1.93SAR
0.27US$ |
  |
  |
  |
| … additional VAW knowledge gained** |
1.16SAR
0.16US$ |
  |
  |
  |
| … additional VAW attitude gained** |
1.59SAR
0.22 US$ |
  |
  |
  |
| … additional VAW action gained** |
49.12SAR
6.92US$ |
  |
  |
  |
* Comparison between group with no exposure to SC, and group exposed to any SC media type; items weighted for “importance” as assessed by expert panel.
** Comparison between group with no exposure to SC, and group exposed to any SC media type; items not weighted for “importance”.
Contact
Executive, South Africa Programmes
Soul City: Institute for Health and Development Communication
South Africa
Fax: 086 661 3145 or 011 341 0370
Related Summaries
Placed on the Soul Beat Africa site August 25 2003
Last Updated November 14 2008
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