a long-term effort to control measles by using social mobilisation and youth participation strategies to vaccinate 200 million children and prevent 1.2 million deaths over 5 years. Partners include the American Red Cross, United Nations Foundation (UN Foundation), United Nations Children's Fund (UNICEF), the World Health Organization (WHO), the Centers for Disease Control and Prevention (CDC), and the International Federation of Red Cross and Red Crescent Societies. This website features information about measles, a portal for participating youth, virtual postcards and "journeys", song downloads, and other resources.