Soul City 4 Evaluation - Media Monitoring and Analysis Objectives
Summary
- To assess the impact of the Soul City intervention (holistically seen), on media coverage nationally.
- Specific focus on media advocacy strategy in partnership with the NNVAW
- Violence Against Women,
- Domestic Violence
Media Monitoring
June 1999 - December 1999
Mainstream media,
editorial coverage
- Print media,
- Electronic Media
- (Community media in the Sentinel Sites)
Search Terms
“Soul City” mention
“Violence Against Women” / (NNVAW) / “Women abuse” / “Domestic Violence”
Database
Data capturing
- Media coverage
- Soul City / NNVAW media advocacy strategy outputs
press releases / briefings
Reliability
- Inter-rater agreement
- blinded coders
- Krippendorf's alpha each category and overall
Analysis
- Quantitative surges in relation to Soul City / NNVAW media advocacy strategy, plus ...
- Content analysis of “deeper codes”
- Journalists / media - impact ?
- Discourse analysis - “frames”
Contact
Executive, South Africa Programmes
Soul City: Institute for Health and Development Communication
South Africa
Fax: 086 661 3145 or 011 341 0370
Related Summaries
Placed on the Soul Beat Africa site September 30 2000
Last Updated November 14 2008
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