• To assess the impact of the Soul City intervention (holistically seen), on media coverage nationally.
• Specific focus on media advocacy strategy in partnership with the NNVAW
  
  • Violence Against Women,
  • Domestic Violence

Media Monitoring

June 1999 - December 1999

Mainstream media,

editorial coverage

• Print media,
• Electronic Media
• (Community media in the Sentinel Sites)

Search Terms

“Soul City” mention

“Violence Against Women” / (NNVAW) / “Women abuse” / “Domestic Violence”

Database

Data capturing

• Media coverage
• Soul City / NNVAW media advocacy strategy outputs
  
  press releases / briefings

Reliability

• Inter-rater agreement
• blinded coders
• Krippendorf's alpha each category and overall

Analysis

• Quantitative surges in relation to Soul City / NNVAW media advocacy strategy, plus ...
• Content analysis of “deeper codes”
• Journalists / media - impact ?
• Discourse analysis - “frames”