This communication-centred public advocacy initiative primarily used visual art and music and both community and mass media to raise awareness and shift attitudes around issues of women's role in governance. The campaign includes a collection of 10 poster portraits of women from around the nation, including a prominent Connosian Sisters representative, a local radio journalist, and a mental health counsellor.

To reinforce the message of strength conveyed through these posters, vocalist Cidalia Goncalves wrote a theme song that draws from the Convention on the Elimination of All Forms of Discrimination against Women (CEDAW) to highlight women's rights and the democratic value of their political participation. It was played on Radio Timor Leste (RTL) and distributed to community radio stations and local transport operators. With support from the United Nations Integrated Mission In Timor-Leste (UNMIT), a PSA was also produced for broadcast on Timor-Leste's national television network, TVTL; its purpose was to show the diverse, dynamic roles women play in public life.

In addition, face-to-face interactions were drawn upon to spark discussion around campaign issues. Specifically, leading up to the elections, UNIFEM, together with the University of Timor-Leste, organised 2 public debates addressing the need to curb violence against women and sharing strategies to champion women's political participation.

Women, Gender, Democracy and Governance, Rights.

UNIFEM's WIP initiative, of which this campaign is a part, is designed to promote women as viable candidates who are informed participants in the political process, as well as to enhance public understanding of gender equality and positive media coverage of women in decision-making. For instance, UNIFEM has initiated a presidential debate on gender-based violence and women in politics, and has held workshops for women's wings of competing political parties. These efforts culminated in the signing of a commitment to women's political participation. The programme has also monitored women's participation during election periods.