IVFT screens films on domestic violence and HIV/AIDS along with facilitated discussions to jump-start community dialogue. The project's communication strategy consists of:

• using video and drama as an educational tool;
• using facilitated discussion to bring encourage community dialogue on the issue of violence against women and how to work towards reducing it; and
• using information toolkits printed in vernacular languages to ensure that the communities have ready access to information on the law concerning violence as well as contact details of non-governmental organisations (NGOs) in their area.

Information packs contain details of the new Act as well as other supporting information such as free legal aid and emergency aid organisations. The campaign aims to reach women through clubs within churches and community centres in high-density areas in the four cities. The average club includes between 35 - 70 women members who are typically full-time house wives, as well as widowed and divorced women, who come together to work on different income-generating projects.

This campaign also uses interpersonal communication in an effort to reach men and families with gender equity messages. Men's clubs have been formed; the meetings are attended by a cross-section of males with different standards of living from both rural and urban areas in the country. The campaign also reaches out to the whole family unit during community screenings where the sexes are mixed and the message of what violence against women is and its link to HIV/AIDS as well as gender equality is sent out. (According to the organisers, video is a powerful tool in social change. It can create awareness, encourage participation, and jump-start or accelerate processes aimed at creating community leadership and action.)

The campaign's expected outcomes include:

• improved community dialogue and action on social concerns such as HIV/AIDS, and violence against women;
• improved community awareness and utilisation of services in areas such as legal advise, shelters for urgent help, and HIV testing, counselling, and treatment; and
• improved community outreach offering relevant services in the same areas as well as improved partnerships between legal resource centres and women's help organisations, as well as development agencies and communities.

Women, HIV/AIDS.

IVFT is an information dissemination organisation that uses mobile cinema units to disseminate social information on issues such as HIV/AIDS, wills and inheritance issues, gender equality, safe migration, and other issues to communities in rural, high-density, and peri-urban areas where there is limited access to mainstream media. IVF seeks to empower people through video-based campaigns in the Southern Africa Development Community (SADC) region. According to IVFT, their campaigns have reached nearly four million people in eight SADC countries.

According to statistics by Musasa Project, a Zimbabwean NGO that addresses gender-based violence, approximately 55% of domestic violence in Zimbabwe goes unreported, and - in the majority of cases reported - no action is taken. "These statistics are only a tip of the iceberg. Reasons for not reporting vary from socialisation which encourages that a person should not hang their dirty linen in public to lack of specific legislation to address the abuses they face."