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Mexico XVII - Communication

Communication perspectives - Mexico XVII AIDS Conference
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Drawing It Out: International HIV/AIDS Cartoon Exhibit

Region

Global

Programme Summary

In an effort to help de-stigmatise HIV/AIDS, the International Planned Parenthood Federation/Western Hemisphere Region (IPPF/WHR) has teamed up with the Joint UN Programme on HIV/AIDS (UNAIDS) to offer a public exhibit featuring cartoons about the disease. Contributed by 50 graphic artists from around the world, the cartoons - grouped into the themes of prevention, treatment, and human rights - are part of an effort to promote awareness of and discussion on the global AIDS pandemic.

Communication Strategies

The cartoons represent varied artistic reflections on the HIV/AIDS epidemic as part of an effort to create a vibrant mosaic that enables the audience to approach a serious subject through the lens of humour. This "edutainment" strategy is based on the following philosophy, expressed by IPPF/WHR: "While overwhelming statistics and urgent public health messages can paint a grim picture, there is a colorful and positive vision possible as well. This is an image of society in which laughter is a part of sexuality, where economic circumstances do not determine one's health and where as global citizens, we take up the charge to care for one another. This is the creative vision offered by the exhibition...". Furthermore, cartoons are envisioned as being a form of communication that is understood almost universally, by people of many ages and backgrounds - thus being an effective way to make HIV/AIDS information more accessible.

The exhibit is comprised of 300 cartoons by graphic artists from 50 countries, including Afghanistan, Austria, Belgium, Brazil, China, Croatia, Cuba, France, Israel, the Republic of Korea, Mexico, Peru, Russia, Serbia, Spain, South Africa, Turkey, Uruguay and the United States. The drawings feature comedic images such as a smiling man buckling a condom seat belt, a group of firemen holding a condom safety net, and an illustration of the world wrapped in a giant condom. (Click here to view some of the cartoons online.)

Development Issues

HIV/AIDS.

Key Points

The International HIV/AIDS Cartoon Exhibit originated in 2004 through an initiative involving the Brazilian Ministry of Health and the Memorial Institute of Graphic Arts; the exhibit was also presented in Mexico in 2005. In 2006, the exhibit was featured in 4 locations in New York (United States). Specifically, on World AIDS Day (December 1) 2006, the United Nations (UN) launched a one-month exhibit featuring the cartoons; it was previously hosted at the premises of the Gay Men's Health Crisis, the Hostos College Center for the Arts and Culture, and IPPF/WHR offices.

Partners

IPPF/WHR, UNAIDS, Brazilian Ministry of Health.

Contact

International Planned Parenthood Federation/Western Hemisphere Region (IPPF/WHR)
cartoon@ippfwhr.org
IPPF/WHR website

Newton Kanhema
UN Department of Public Information
Tel: 212 963 5602
kanhema@un.org

Franck Kuwonu
Tel: 212 963 8264
kuwonu@un.org

Placed on the Communication Initiative site May 31 2007
Last Updated October 18 2007

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