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Sole of Africa CampaignCountryMozambique RegionAfrica, North America Programme Summary Communication StrategiesThe Mineseeker Foundation has been granted the license for a radar system that uses sensors to detect the location of landmines. By quipping airships with this ground penetrating radar technology that can detect and eliminate landmines, the project aims to use land declared landmine free for agricultural development. The project’s plans include: The project is supported by a communications campaign that involves a call to action, driven by celebrities such as Mandela, Brad Pitt and Richard Branson, asking everyone to ‘put their foot down’ to change the world. The call to action will be communicated through: Individuals are being asked to: Development IssuesConflict, Economic Development, Population. Key PointsAccording to the organisers, Mineseeker estimates it can find and eliminate all of the world's current land mines within 10-15 years (vs. the estimated 500 years it would take to use existing technologies which have proven to be costly and dangerous). Land mines are not specific to any country or city. There are 70-100 million mines in 70 countries around the world that contain land mines on their soil. Land mines kill or maim 72 people a day (or 26,280 per year). Every 19 minutes someone is killed or maimed by a land mine, usually women and children. Those that are not killed are often loose limbs. Mozambique was chosen as the first country for the project because Mozambique, with much of its land fertile and lush, has the capacity to be “equipped as a kitchen for Africa.” Mineseeker estimates that it will take only 3 years to identify the mines and because they will also know where the mines are not, 85% of the land can be quickly turned back to agriculture. PartnersMineseeker Foundation; Feed The Children; Nourish the Children; Food4Africa; The Salvation Army; Real Medicine Foundation; The Pacific Institute; Mark Victor Hansen Inc.; Enlightened Wealth Institute; International Youth Foundation; Unitus; ContactMineseeker Foundation
Tel: +44 (0)1746 767000 Fax: +44 (0)1746 768659 info@thesoleofafrica.org.za The Sole of Africa campaign website Mineseeker Foundation; Feed The Children; Nourish the Children; Food4Africa; The Salvation Army; Real Medicine Foundation; The P
SourceThe Sole of Africa campaign website on February 12 2007. Placed on the Communication Initiative site February 12 2007 Last Updated September 28 2007 |
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