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Kimasomaso

Country

Tanzania, Uganda

Region

Global, Africa

Programme Summary

Kimasomaso, which means "to speak out boldly" in Kiswahili, is an interactive radio series which explores sexual and reproductive health (SRH) issues with and by young people in East Africa. Launched in March 2003 by the BBC World Service Trust and the BBC World Service’s Swahili section, the programme is supported by the Ford Foundation. In addition to printed fact sheets, a telephone help line and a website have been developed to accompany and complement the weekly broadcast.

Communication Strategies

This project draws centrally on information and communication technologies (ICTs) to provide information on relationships and SRH in a format that is designed to be both engaging and interactive. The radio series takes listeners' questions via telephone, addressing issues such as violence against women, the role of rap music in influencing young people's sexual attitudes and behaviour, same-sex relationships, and sexual pleasure. At the heart of the radio programmes are the voices of young people keeping audio diaries, such as a pregnant teenager from Tanzania and a young HIV-positive person in Uganda. Listeners follow their dilemmas, such as whether to keep the baby and leave school, or how to prepare to tell a family about an HIV-positive test result.

As cellular phone ownership and use is rising fast in East Africa, a telephone help-line and a text messaging service have been developed to redirect callers and text senders to local support and advice. Regional and local fact sheets are also being provided free of charge to audiences who are literate. These sheets include more detailed information about the issues raised in the programme. English translations of the Swahili fact sheets are also available.

The Swahili language project website provides a means of listening again to the programme via an audio link which is refreshed weekly as each new programme is produced. It also provides access to some of the audio diaries that have been created for the programme by young people. The site incorporates a glossary of information on SRH for young people.

Development Issues

Youth, Sexual and Reproductive Health.

Key Points

Kimasomaso aims to:

  • provide accurate, impartial and independent information
  • break down taboos and myths
  • spur discussion about young people's right to make choices about their sexual health.

“We believe that Kimasomaso will increase knowledge and awareness about the issues facing young people today."

Partners

BBC World Service Trust, BBC World Service's Swahili section, Ford Foundation.

Contact

BBC World Service Trust, BBC World Service's Swahili section, Ford Foundation.

Kimasomaso
P.O. Box 58621
Nairobi
Kenya
Mobile Tel: + 44 77 86 202 005
kimasomaso@bbc.co.uk
Kimasomaso website

Source

BBC World Service Trust website on February 20 2006 and February 6 2007.


Placed on the Communication Initiative site February 06 2007
Last Updated February 06 2007

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