The main strategy for the development of this campaign was through a participatory workshop in which adolescents and youth worked together to form a collaborative creative design of the campaign. The activities of the campaign proposed by the youth in the workshop included:

• Youth "Pascalle" (Pasacalle Juvenil): This was a caravan of adolescents and youth that traveled through the city announcing the start of the campaign: people paraded in costumes related to the campaign; people spoke the campaign messages over loudspeakers; volunteers distributed information and conversed with the public; youth carried placards; and a disc jockey played the jingle of the campaign as well as other popular songs.
• Trade Information (Ferias informativas): In two city plazas, a spectacle of learning was carried out with entertainment that included games, a theatrical play, a video shown on a gigantic screen, a public debate, and informational and creative booths.
• A Huge Event (Un megaevento): This activity took place over eight hours in which information was offered through information booths, and games, competitions, and creative activities were carried held.
• The Rap of the Condom (El Rap del condón): As part of the campaign, the adolescents and youth of Iquitos recorded two versions of a jingle that they themselves had written. This was broadcast by radio stations and included as background music to the activities of the campaign.

The campaign also used support materials such as the video "Near the Sky", an informational pamphlet "Your Sexual Life With No Restraints" and the broadcast of radio commercials about the events.

Health, HIV/AIDS, Youth, Human Rights.

The Consortium for the Development of Adolescents and Youth is comprised of: IES; Universidad Cayetano Heredia; Pathfinder International; the Asociación de Comunicadores Sociales Calandria; and PROSE. This intervention is carried out in the framework of the "Project for Strengthening of Prevention and Control of AIDS and Tuberculosis in Peru" of the Global Fund to Fight AIDS, Tuberculosis and Malaria. As a member of the Consortium, the Asociación de Comunicadores Sociales Calandria has led on communication campaigns to address HIV and AIDS in Peru in both South Lima (2004) and Iquitos (2005).