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Hannu Daya Radio ProgrammeCountryNigeria RegionAfrica Programme Summary Communication StrategiesHannu Daya is broadcast twice a week for 30 minutes; it is essentially a phone-in programme for people without easy access to telephones. The two presenters go out every week to villages and interview people, hearing their worries, concerns, hopes, and aspirations. Villagers are encouraged to say whatever they want to say, which includes complaints and frank views about the delivery of government services. The presenters then seek answers from the relevant authorities for inclusion in the programme. To cite an example of this strategy, one of the episodes produced in 2005 marked the sixth anniversary of the return to democratic rule in Nigeria. The programme featured interviews with people who wished to discuss perceptions of democracy in Gujungu, a small market town in Jigawa. Participants expressed their frustrations with the political system; one of the discussants, whose views were aired on the programme, was critical of the failure of the government to honour its pledge to electrify Gujungu. Based on this information, the Hannu Daya production team was motivated to set up an interview with the relevant Member of the State Government about this complaint. He committed, on air, to resolve the matter to ensure that un-served communities would be electrified in accordance with government commitments. Several months after the episode was aired, the Member had honoured his promise to pursue the matter, and contracts for the electrification were issued. Development IssuesDemocracy and Governance. Key Points"Jigawa is located in the poorest region of Nigeria - about half of its 3.6 million inhabitants live in poverty. Only 12% of the adults can read (compared to Nigerian national average of 49.4%), and access to TV and print media is limited. However, more than half the adult population has home access to radio." Listener surveys carried out in 2002 and 2004 showed that there is a high level of awareness of Hannu Daya. More than one in every three adults in Jigawa State is aware of the programme; over half of all radio listeners are aware; and approximately a third of adults have heard at least one edition of the weekly radio programme. PartnersDFID
ContactDepartment for International Development (DfID)
1 Palace Street
London
SW1E 5HE
Great Britain & Northern Ireland (UK)
Tel: 44 0 1355 84 3132
Fax: 44 0 1355 84 3632
SourceDFID website on Oct 2 2006 and April 22 2008. Placed on the Communication Initiative site October 02 2006 Last Updated April 23 2008 |
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