This initiative draws on a number of communication approaches and channels to educate and change behaviour in this time of a potential health emergency/pandemic. Global partnership has been instrumental in the production of these IEC materials, which include:

• Printed Materials
  
  
  • Posters - Two different posters were erected on the streets of 11 high-risk provinces and major cities to share information about the importance of washing hands with soap and cooking poultry meat thoroughly. CARE International is distributing these posters in 4 provinces. In addition, A4-sized posters are being included in IEC packages distributed to stakeholders, and also focus on slaughtering poultry safely and avoiding contact with sick birds.
  • Booklets - 50,000 copies of a 16-page booklet designed for rural audiences are being distributed to 64 provinces. The booklet promotes public awareness and behaviour change on such topics as "How to Protect Our Poultry, your Family and your Community", with specific content addressing farmers and rural audiences. 20,000 copies of a similar, 12-page booklet geared toward urban audiences was also produced and distributed.
  • Leaflets - 100,000 of these 4- to 6-page long materials were distributed to promote public awareness and behaviour change with a focus on animal health.
  • Quiz - A 1- to 2-page multiple choice quiz was developed for primary school students. It includes basic information on how the virus is contracted, and how to avoid it. Parents are also involved.

• UNICEF's CREATE! CD, which includes IEC materials from Cambodia, Thailand, and Vietnam.
• Radio spots - These 30-second-long educational spots were broadcast on 6 programmes on Radio Voice of Vietnam from January 25 to February 28 2006.
• Television spots - Public service announcements (PSAs) of 45-60 seconds each promoting AI prevention actions have been broadcast nationwide on VTV1, VTV2 and VTV3 three times a day throughout January-May 2006. Thirty-second celebrity spots were also created and aired; CARE is considering using these spots for their reference and possibly at training courses. In addition, organisers have dubbed and sub-titled a 1-minute PSA created in Japan that features comedic actor Jackie Chan playfully creating colourful origami birds with children - while delivering a serious message.

Health.