Partnership is a key strategy in this effort to increase malaria awareness on the part of as many groups as possible and to help facilitate close collaboration and coordination - thereby hopefully raising the volume on the need for more malaria funding and effective policy. CCP and its own partners will work to build and sustain relationships with donor country leaders, policymakers, opinion leaders, the Global Fund to Fight AIDS, Tuberculosis and Malaria (GFATM), multilateral funding agencies, the Roll Back Malaria Partnership (RBM), global health advocates, existing malaria stakeholders, the private sector, the faith-based community, the research and development community, and the media. Advocacy efforts will also be made to "bring developing country spokespersons to the global stage to help make malaria a priority for opinion leaders, policymakers, and the media."

Specific tools used at the early stages of the campaign to inform and bring these groups together for action include press releases and networking, but will later expand into awareness raising and advocacy tools (fact sheets, technical briefs, media and press kits, etc.) and trainings (training for journalists on malaria, as well as media training for spokespeople who are championing malaria on the global stage). As of this writing, specific approaches/activities are being developed within individual country field offices. In addition, materials will be produced and disseminated based on lessons learned, successes, and case studies from developing country activities to enhance ongoing advocacy efforts and encourage new malaria advocates. Click here to access the VOICES website.

Malaria, Child & Maternal Health, Overseas Development Aid, Community Empowerment, Transparency.

CCP contends that, with increased attention directed toward malaria under the Global Fund, Roll Back Malaria and the President's Malaria Initiative, this is an opportune time to advocate for effective use of funds - to make sure that resources that are promised reach the people for whom they are intended. Recent increases in dedicated funding are creating a wave of momentum to limit malaria's impact through insecticide-treated nets (ITNs), new combination therapies (ACTs), indoor residual spraying (IRS), intermittent preventive treatment (IPT) for pregnant women and infants, and vaccine research. According to CCP, while progress is being achieved and measured, many policymakers and opinion leaders are not fully aware of this progress. VOICES is an attempt to remedy that lack of knowledge, as well as to inform stakeholders about the importance of taking action to reduce policy barriers that prevent malaria control strategies from being properly implemented (an essential strategy for securing increased funding, according to CCP).