Polio

Where communication and media are central to the eradication of Polio

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Partnering for the Child

Country

Nigeria

Region

Africa

Programme Summary

Partnering for the Child is a project that shows the involvement of the mass media in ensuring that children missed during a national polio immunisation drive are immunised. The initiative, organised by the Nigerian Television Authority (NTA), reinforced the importance of the mass media as a key partner in promoting immunisation and creating demand for immunisation throughout the country. The television station offered free airtime to display a list of telephone numbers on television so that parents and concerned citizens could call to alert the health authorities of children that were missed during national polio immunisation days.

Communication Strategies

As soon as a call is received regarding a child or area that had been missed by the polio immunization drive, the World Health Organization (WHO) office in the region organised for a response team is sent out to vaccinate the child and any other children missed in the area.

The concept of a phone line is seen as successful as parents or concerned citizens are given an opportunity to call anonymously and the anonymity also gives parents the courage to demand the right of their children to be immunised. The high number of parents, who had rung the numbers displayed on television, were seen as an indicator of the level of concern for ensuring children are protected from polio. Given the high volume of calls, the State Team extended the campaigns by an extra day. One of the people responding to calls was the former Commissioner for Health, Dr. Kola Olaosebikan.

Key Points

NTA hopes to sustain the initiative by collaborating with the State to extend the arrangement to air numbers of key contacts so members of the public could call to report on service delivery at routine immunisation clinics, as well as report cases of acute flaccid paralysis in their communities.

Partners

NTA, USAID, WHO.

Contact

Mrs. Irene N. Chigbue Modupe
Director General
Bureau of Public Enterprises (BPE)
Tel: +234-9-4134670
Fax: +234-9-4134672
ichigbue@bpeng.org

A. Abiodun Wright
Director (Services)
Bureau of Public Enterprises (BPE)
Tel: +234 9 413 4673
Fax +234 9 413 4674
mabiodunwright@bpeng.org

Nosa Owens-Ibie
WHO Nigeria
4th Floor
United Nations House
Plot 617/618
Central Area District
PMB 2861
Abuja
Nigeria
Tel: +234 94618595
Fax: +234 9461 8591
owens-ibien@ng.afro.who.int

Placed on the Communication Initiative site July 25 2006
Last Updated December 21 2007

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