FFP's strategy includes:

1. Advocacy
   
   • Work with media owners, managers, editors and journalists on women's rights issues in the media.
   • Disseminate development information to women and policy makers through ICT.
   • Provide information for women to make informed decisions on their development.
   • Give visibility to women and their achievements through photo and video documentation.
   • Work with communities on social development issues within the concept of good governance.
   • Work with communities to produce experimental development cinema.




2. Capacity Building - Offer periodic workshops and training for media persons.
3. Documentation/Research - Produce and research videos on social issues by portraying women's perspectives. Conduct research in rural communities on the use of media and arts as means of human resource development.
4. Economic Development/Poverty Alleviation - This is pursued through the foundation’s Infonin Gallery and the Association of Visual Communicators projects (CAV).

Motivated by the belief that access to information is key to women's and children's development, FFP also produces audiovisual and artistic information, education, and communication (IEC) materials. These materials are designed to enable the organisation to overcome language barriers and illiteracy in their advocacy and research initiatives.

Women, Rights, Democracy & Governance, Children.

FFP started working in November 1998 as an initiative to create opportunities in the media for female photojournalists and photographers as well as to pursue women's development issues through the media. The quest was motivated by the Beijing platform for action adopted in 1995. FFP's objectives include:

• Contribute to social development through advocacy, research, and networking using ICT
• Promote self-reliance and economic independence of women visual communicators
• Document - and increase society's awareness of - the achievements and challenges of minority groups, especially women and children.
• Build the capacity of visual communicators and the media to respond to women's and children's rights issues in a developmental manner.
• Create and provide useable and accessible information for the development of women and children.