Early Childhood Development

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5, Rue Sesame

Country

France, United States

Region

Global, Western Europe, North America

Programme Summary

Based on the children's television programme Sesame Street (a concept developed by nonprofit educational organisation Sesame Workshop in the United States in 1969), 5, Rue Sésame uses engaging live action, animation, and colourful characters in an effort to meet the educational needs of young children in France - through an entertaining medium. Launched as a daily TV series in October 2005, the edutainment initiative is a joint effort by Sesame Workshop, public broadcaster France 5, production company Expand-Drama, and Breakout Films.

Communication Strategies

Produced by film and television producer Georges Campana in Studio VCF (Region Ile de France), 5, Rue Sésame, is a playful fictional series that presents educational messages in a context that is meant to be engaging and reflective of French children's daily lives. The television series is written, produced, and directed by French educators and artists. The educational focus of 5, Rue Sésame complements the national curricular approach. Messages related to the social, emotional, and physical domains of learning are particularly important in the series, and many segments also address cognitive objectives.

5, Rue Sésame, comprising 150 episodes, features the following segments: Muppet, locally-produced live action, and animation. The 4 new Muppet characters, developed specifically for the French series, include an energetic girl in a wheelchair named Griotte, who is an active participant in all the fun on the street and provides positive images of children with disabilities.

Ongoing plans for 5, Rue Sésame include programme research, as well as the development of interactive learning platforms.

Development Issues

Early Childhood Development, Education.

Partners

Sesame Workshop, France 5, Expand-Drama, and Breakout Films.

Contact

Sesame Workshop
1 Lincoln Plaza
New York, NY 10023 USA
Tel: (212) 595-3456
O por medio del formato de contacto en la página web de Sesame Workshop.

Sesame Workshop, France 5, Expand-Drama, and Breakout Films.

Source

Sesame Workshop press release, September 15 2005; and Sesame Workshop 2005 Annual Report [PDF]; and email from June Lee to The Communication Initiative on June 22 2006.


Placed on the Communication Initiative site May 18 2006
Last Updated June 22 2006

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