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Safe Journey CampaignCountryLesotho, South Africa RegionGlobal, Africa Programme SummaryThe Safe Journey Campaign was a music road show that aimed to raise HIV/AIDS awareness among SeSotho-speaking migrant populations in Lesotho and in Free State province in South Africa. Carried out from December 6-15 2005, the campaign also drew on peer education and radio production as strategies. Safe Journey was a collaboration between Integrated Regional Information Network (IRIN) Southern Africa and the International Organization for Migration (IOM) Regional Office in Pretoria, working in partnership with Population Services International (PSI) - Lesotho, Harmony Mines, and the Society for Family Health South Africa. Communication StrategiesThis project centred around a road show that was designed to be an entertaining way to raise awareness about HIV/AIDS in migrant communities, as well as to provide a forum for migrant workers to voice their issues. Specifically, the project organised concerts at nine different locations with the music of a Lesotho-based group called Bhudaza. The concerts featured three new songs developed for the event, which focused on HIV/AIDS in migrant communities. These songs were released on World AIDS Day (December 1) 2005. During the concerts, peer educators moved among the audience distributing condoms and HIV/AIDS materials. In this way, PSI-Lesotho provided education and awareness through an approach described as “fun and interactive” during the music breaks. Accompanying the road show was a team of radio journalists from Lesotho and South Africa who interviewed people from the community, local health workers, government officials, and others - to gather material for a series of radio programmes to be broadcast on air. Four journalists interviewed in SeSotho, and one interviewed in English. A pre-road show training and planning session with the journalists served as a forum for developing the ideas for the radio programmes based on the four stages of migration: source, transit, destination and return. Development IssuesHIV/AIDS Key PointsAccording to the organisers, the music road shows and radio programmes aimed to: PartnersIRIN Southern Africa, International Organization for Migration (IOM), PSI-Lesotho, Harmony Mines, Society for Family Health-South Africa. ContactDaniel Walter
Community Media for Development (CMFD) dan@cmfd.org CMFD website Placed on the Soul Beat Africa site March 05 2004. IRIN Southern Africa, International Organization for Migration (IOM), PSI-Lesotho, Harmony Mines, Society for Family Health-Sout
Related SummariesSourceE-mail from Daniel Walter to Soul Beat Africa on January 9 2006 and the Irin News website on January 12 2006. Placed on the Communication Initiative site April 05 2006 Last Updated April 05 2006 |
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