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Mexico XVII - Communication

Communication perspectives - Mexico XVII AIDS Conference
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Uganda Programme for Human and Holistic Development (UPHOLD)

Country

Uganda

Region

Global, Africa

Programme Summary

The Uganda Programme for Human and Holistic Development (UPHOLD) addresses the well-being of Ugandans through interventions in three integrated social sectors: education, health and HIV/AIDS. Funded by USAID and managed/implemented by John Snow International (JSI) and its partners, the project identifies strategies for fostering quality of life in Uganda by creating partnerships with local organisations that address citizens of all ages in the 20 districts covered by 6 regional offices covering North (Gulu), North-East (Lira), East (Jinja), Central (Wakiso), South-West (FortPortal) and West (Mbarara) Uganda. UPHOLD's aim is to increase capacity to sustain quality social services, and to create an enabling environment for social services.

Communication Strategies

UPHOLD's characteristic approaches include:

  • strengthening human capacity and creating synergy between the sectors - for example, in the area of primary education, UPHOLD builds capacity in planning, management and supervision at decentralised levels and fosters parental involvement.
  • strengthening partnerships and dialogue between the public sector, the private sector, civil society, families and communities - for example, to enable increased access to and quality of education, UPHOLD facilitates dialogue and consensus-building between families, communities, teachers and other stakeholders.
  • building on the existing strengths and opportunities of Uganda’s human and socio-cultural resources - such as by working to stimulate use of "innovative" tools and approaches to improve children’s learning in school and at home
  • cultivating a behaviour-centred orientation that focuses on understanding and strategically addressing human motivations and constraints in taking specific actions - UPHOLD seeks, for instance, to prevent mother to child transmission of HIV/AIDS by encouraging behaviour change around sexually transmitted infections (STIs). Using these strategies, UPHOLD hopes to improve antenatal and postnatal care, as well as safe and clean deliveries and obstetric care, by fostering dialogue and decision-making in families and communities.
  • improving quality assurance systems - UPHOLD hopes to bolster services for HIV/AIDS voluntary counseling and testing, as well as to increase access to and utilisation of quality family planning services and efficient synergies to the end of controlling HIV/AIDS, STIs, and malaria.
  • deepening systems thinking using creative processes for strategic analysis and planning - UPHOLD supports people living with HIV/AIDS and develops approaches to empower and involve young people and address gender and culture.

For details on specific UPHOLD strategies and projects, click here and then click on "More" to access PDF files with additional information.

Development Issues

Education, Health, HIV/AIDS, Youth, Family Planning, Children.

Partners

Ministry of Health, Ministry of Education and Sports, Ministry of Gender, Labor and Social Development, Ministry of Local Government, Uganda AIDS Commission.

Contact

Kenneth Mulondo
BCC Specialist
UPHOLD
P.O. Box 40070
Nakawa-Kampala, Uganda
Tel: 256-41-222862/4
Fax: 256-41-222860
uphold@upholduganda.org
UPHOLD Uganda website

Ministry of Health, Ministry of Education and Sports, Ministry of Gender, Labor and Social Development, Ministry of Local Govern

Placed on the Communication Initiative site April 03 2006
Last Updated April 04 2006

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