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Kids' Crossroads

Country

Armenia, Azerbaijan

Region

Global, Eastern Europe and Central Asia

Programme Summary

Launched in 2004, Kids' Crossroads is a youth project that produces television programming that aims to educate youth, their parents, neighbours and decision-makers about topics related to growing up. A magazine-style television programme covers topics ranging from conflict resolution and prevention to social inclusion and health issues. Kids’ Crossroads is a three-year initiative being implemented with financial support from the US Agency for International Development (USAID), Internews Georgia and UNICEF.

Communication Strategies

Each Kids’ Crossroads' programme features teen-produced clips on healthy lifestyles, a news segment and segment about a current issue, investigated by young reporters from any or all of the three participating countries. This aims to help the young audience in each country to see the similarities and differences within the Caucasus, creating an opportunity for exchange of views between adolescents living in the region.

The participants, all of whom are between 14 and 18 years old, have received training at annual summer camps in video production and reporting, which enables them to create their own programming.

According to UNICEF, living in a region with political and economic difficulties, 15-year-old Georgian journalist Nana Kalandarishvili from Tbisili and her friends in Armenia and Azerbaijan felt that it is important to have a platform allowing them to speak out. “I have learned a lot through the project already. We have so much to tell to our peers,” says 16-year-old Nick Kvrivishvili, a reporter for the show. “What we have to tell them is something nobody has ever told them before. Regardless of where we are from, we understand each other better.”

Development Issues

Youth, Conflict

Key Points

‘Kids’ Crossroads’ is a youth version of an adult television programme considered regionally to be a household name - ‘TV Crossroads.’ UNICEF estimates that the first programmes of Kids Crossroads are reaching an audience of up to 5 million people.

Partners

UNICEF, USAID

Contact

UNICEF - Armenia
14 Adamyan Street
Yerevan 375010
Armenia
yerevan@unicef.org

Internews - Armenia
3 Arshakuniats Avenue, 3rd Floor
Yerevan 375023 Armenia
Tel: + 374 10 58-36-20
Fax: + 374 10 56-90-41
office@internews.am

Source


Placed on the Communication Initiative site January 29 2006
Last Updated January 29 2006

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