To carry out its objectives, the Institute develops work around two strategic axes: "Doing" and "Inspiring". The first, "Doing", provides development opportunities directly to children and young people through its Social Technologies Center. The second, "Inspiring", which works through the Communication Center for Human Development, carries out actions that stimulate other social players to make a commitment of responsibility to the development of future generations.

Doing Programmes:

• Connect Yourself: works to address illiteracy in primary schools.
• Accelerate Brazil: works to correct the learning flow in public elementary schools (1st to 4th grades), helping children that had failed in school at least two years to know what they need to enter the grade level corresponding to their age.
• Champion Circuit: works to develop, along with public schools, initiatives that transform and invigorate public education, by implementing, systematising and disseminating methodologies for strengthening the management of municipal departments of education and the elementary schools themselves. This project applies management methodologies of the programmes Connect Yourself - teaching how to read and write, and Accelerate Brazil - learning acceleration, in schools, municipal and state education bureaus. The strategy works to guarantee students' stay and success in their school course.
• Education Through Art: in partnership with NGOs, works to promote educational opportunities through a variety of artistic expressions, developing the personal, social, cognitive and productive potential of children and young people.
• Education Through Sports: based on sports activities, works to promote the social and personal development of the children and young people socially.
• Young Superaction: in public schools, young people join educators to create and implement projects that propose solutions for the social problems of their communities, thus developing autonomy, solidarity and civic competence.
• Your School at 2000 per Hour: works to use technology creatively in public schools. This programme is intended to reorganise the school community, restructure the curriculum to develop competences and abilities, stimulate teachers to become facilitators of student success, and implement interactive learning methodologies and management.
• Toy Libraries: In cancer hospitals and NGOs, this programme implements toy libraries that are prepared to receive children, young people and their families with activities that aid in complying with the treatment programme.

Inspiring Programmes:

• Ayrton Senna Grand Prix of Journalism: works to encourage and recognise outstanding coverage of the social issues concerning the children and young people.
• Network of Justice: through an alliance with the Brazilian Association of Judges and Public Prosecutors for Children and Youth (ABMP), promotes the effective application of the By-Laws for Children and Adolescents and of the Doctrine of the Integral Protection of Children and Youth.
• Publications: a series of publications, as well as books from the Ayrton Senna Collection are available to people and organisations working in support of the children and youth of Brazil.
• Alliance with ANDI (News Agency for Children's Rights): works to monitor the coverage of children's and young people's issues in the main print media of Brazil - recording and analysing them in several publications.

Children, Democracy and Governance, Education, Youth.

The Ayrton Senna Institute has reached more than 5 million children and young people through its programmes and projects.