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Mexico XVII - Communication

Communication perspectives - Mexico XVII AIDS Conference
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SADC Regional Centre of Communication for Development

Country

Zimbabwe

Region

Africa

Programme Summary

The SADC Regional Centre of Communication for Development, located in Harare, Zimbabwe, offers training in Communication for Development and provides advice and assistance to government and NGO client development programmes and projects within and outside the SADC Region.

Communication Strategies

The Centre has developed a methodology - Participatory Rural Communication Appraisal or PRCA - which is a truly participatory process whereby the concerned community is involved as an equal partner with the project formulation team in deciding what activities they will implement, how they will implement them, what communication channels will be used, what assistance they expect to receive from the project and what responsibilities they will assume to make the project work and be sustainable.

Development Issues

Children, Education, Family Planning,
Gender, Health, HIV AIDS, Political Development Population, Rights, Women.

Key Points

A manual on the PRCA process called "Starting with the People" has been published. It has also been documented on the FAO web page.

Partners

FAO

Contact

Phillipe Van der Stichele
Communication for Development Officer
Extension, Education and Communication Service (SDRE)
FAO, Via Terme di Caracalla
00100, Rome, Italy
Phone: 39-06-57054588
fax: 39-06-57055246
e-mail: phillipevanderstichele@fao.org

Source

Letter from Phillipe Van der Stichele to The Communication Intiative.


Placed on the Communication Initiative site November 04 2005
Last Updated November 04 2005

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Development Classifieds

Culturally Effective Strategies

If culturally delicate HIV/AIDS factors such as male circumcision or fewer multiple concurrent partners are to be effectively addressed, which communication strategies are most required? [choose a maximum of 3]