Shift researches viewer opinions on pertinent issues and then encourages its audiences to voice their opinions and do things for themselves. It intends to influence attitudes and behaviour amongst its target audience. The show is made interactive through call-in facilities.

The main thrust of Shift is self-empowerment. Guests on Shift include role models in all arenas from social to political; from financial to psychological. It also showcases young achievers.

Health, Gender, Education, Environment, Technology, Economic development.

The programme organisers hope the show will inspire others in their quest for achievement.