This communication initiative was motivated by an activist conviction: "as much as hurricanes are 'natural' disasters, we believe that Katrina's huge death toll is a result of man made policies. The fact is that our public infrastructure has been racialized. Public health and public works are devalued because politicians do not want to risk their political currency helping 'those people'." As implied by this statement, the human rights implications of the Katrina emergency are a key focus of this online effort.

This belief has motivated the organisation to create a dedicated advocacy page on its website. One purpose of this site is to provide information through links to: various articles that cover the issue
of structural bias that "led up to this crisis and is pervasive in current crisis management", updates on regional efforts, and a list of organisations that need donor or volunteer support immediately.

The page also includes interactive features enabling individual citizens to take action by emailing either their own letters or form letters to the President, Congress, the Governor of Louisiana (one state particularly hard-hit by the disaster) and the Federal Emergency Management Agency (FEMA) Director. Tools for local mobilisation and media advocacy are also offered here, such as a strategic memo from the Youth Media Council and Praxis that features some initial talking points and stories. Multimedia items are offered to motivate individual activism, including a video of comedian Mike Myers and musician KanYe West discussing some of the issues related to poverty and race that some people are associating with the crisis.

Emergency, Rights.

The Praxis Project builds partnerships with local groups to influence policymaking to address the underlying, systemic causes of community problems. The goal is "to build power at the local level to increase the capacity of communities to become effective advocates so that they are leaders and catalysts on the legislative and policy decisions that affect their lives."