Throughout its hygiene-related programming, CCP is engaging Indonesian businesses, community-based media and other organisations, and citizens in communication-centred initiatives to increase people's access to safe water and other healthful products and practices. For instance, the 2-year Safe Water System (SWS) programme, funded by the U.S. Agency for International Development (USAID), works to engage Indonesia's commercial sector in efforts to manufacture, distribute, and market a new safe water system. Partnership is key in this initiative, which is being carried out by a consortium led by CCP that also includes CARE/Indonesia, as well as local nongovernmental organisations (NGOs) and private businesses. In addition to engaging the commercial sector, the programme uses strategic communication to generate demand from the public for the new product. Similarly, CCP is working with The Aquaya Institute and the Healthy Indonesia 2010 coalition (Koalisi Untuk Indonesia Sehat or KuIS) to help increase the use of Procter & Gamble's PuR water treatment product. These partners formed the PuRelief consortium to ensure that PuR is distributed properly, and that those who receive it can understand how using PuR can help prevent diarrhoea and can use it correctly to purify their drinking water.

CCP also joined forces with USAID to engage the public in Banda Aceh and other tsunami-impacted areas in efforts to promote hand washing with soap. This 2-month initiative reached out to religious leaders and families by linking hygiene and health messages to the Koran. Since cleanliness is important in Islam, it was hoped that the hygiene message would resonate with Muslims in the tsunami-affected areas. In May 2005, organisers met with more than 20 ulama (religious leaders) from Banda Aceh and Aceh Besar at the Institut Agama Islam Negeri (IAIN) Ar- Raniry (Ar-Raniry State Islamic Religion Institute) to work with the ulama to identify and select appropriate verses from the Koran to be incorporated into health materials for the campaign. One product of the gathering was a pocket book on the health issues of hand washing with soap, from the Islamic point of view. Ulama may use this guide in their teachings and for Friday prayers, Koran teachings, and other speeches.

CCP also helped design and produce radio programmes to disseminate the message of hand washing with soap among the larger community. Capacity building among local media was central to this component of the initiative. In an effort to help rebuild the radio programming capacity of radio crews and stations, CCP and CARE/Indonesia provided training for 7 of the most popular radio station crews. The sessions covered reporting techniques, script writing, air magazine production, as well as techniques on radio broadcast production and planning. After the training, each radio crew was required to produce and broadcast 5 radio talk shows and public service announcements (PSAs) on hand washing with soap.

Entertaining, participatory strategies were also brought to bear on efforts to inform and shape behaviour. To reach out to internally displaced persons (IDPs), inhabitants of the barracks were guided in the process of writing plays; mothers and children acted as performers in the dramas, which were video-taped and shared among other IDP camps. The involvement of the refugees was thought to be key in helping mothers and children to understand messages about hand washing and personal hygiene, which were incorporated into an entertaining format. Specifically, guided by Garin Nugroho, whom organisers describe as "a famous film director", the mothers and children rehearsed and then performed "Searching for Soap", "Fighting Over the Bathroom", and "Syuur Cake" (Donuts). The local partner, the SET Foundation, also created two sinetron (soap operas) which starred the children and mothers from the Lampeneureut barracks and which were performed in June 2005 at several barracks. These road shows began with an outdoor hand-washing programme that featured dynamic group activity involving children in the barracks. Games for children during the opening and ending of the shows were designed to attract greater participation via simulations from real life representing the importance of hand washing - led by a "Game Master". The road shows closed with a popular film featuring a young actress from Aceh.

To help women impacted by the tsunami with reproductive health (RH) issues, CCP is helping reactivate family planning (FP) and RH services in the most affected areas. Organisers state that FP/RH came to a standstill after the disaster, with distribution of supplies interrupted and many providers, including midwives, killed or displaced. Through the USAID-funded Sustaining Technical Achievements in Reproductive Health/Family Planning (STARH) project, CCP supports FP/RH services in camps and barracks for displaced women, and communities lacking supplies or services. STARH focuses on developing Indonesia's capacity to provide high-quality FP/RH services and informed choice of methods and services. Strategies here involve motivating clients to seek out high-quality FP/RH services through the Smart Brochure (encourages FP/RH clients to engage providers in a dialogue and to get answers to their questions about their health), Appreciative Community Participation (ACP) tools (encourage communities to articulate what they want from health services and seek to empower them to express those desires), and the Sahabat campaign (encourages clients to seek quality services, and to see their provider as a "loyal friend" (Sahabat) in the clinic - someone they can trust to give them helpful, informative service to meet their needs). Click here for more information about this project.

Clean Water, Children, Health, Women, Family Planning, Environment.

According to CCP, approximately 100 million Indonesians are without access to safe drinking water and 70% of the population is relying on water from contaminated sources.