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Ndukaku (Health is Better than Wealth)CountryNigeria RegionAfrica Programme SummaryCreated by the Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (JHUCCP), Save the Children, and several local collaborators, Ndukaku (Health is Better than Wealth) is an anti-female genital cutting project (FGC) that operates in Enugu State, Nigeria. Ndukaku uses a multi-pronged, non-confrontational approach that challenges individuals and communities to examine their beliefs and values around FGC. It addresses women of childbearing age with infant daughters, as well as community leaders, families, and opinion leaders at the state level. The project aims to decrease the number of families who circumcise their infant daughters. Communication StrategiesNdukaku involves community mobilisation, media advocacy, capacity building activities for local non-governmental organisations (NGOs) and behaviour change communication across three levels: hamlet level, locality level, and state level. It encourages individual and community action toward the elimination of FGC where it no longer contributes to the family, community, or society well-being. Activities at the LGA level included the viewing of Communicating for Change’s documentary film Uncut - Playing with Life at community gatherings and conducting advocacy visits to traditional leaders. For example, the traditional ruler of Eha Amufu, Igwe Samuel Ede, made a public pronouncement against FGC and banned FGC in his domain, with the annual circumcision ceremony conducted without actual cutting. Organisers say that his pronouncement triggered statewide action, leading to a health bill that included language on the elimination of FGC which was taken to the Enugu State House of Assembly. One programme partner, National Association of Women Journalists (NAWOJ), implemented statewide activities including regular newspaper columns, radio call-in shows, and public forums on FGC. Development IssuesGender, Rights, Children. Key PointsSpecific project objectives are to: PartnersJHUCCP, Save the Children, Women Action Research Organization (WARO), National Association of Women Journalists (NAWOJ). ContactAnna Helland
Program Officer ahelland@jhuccp.org Stella Babalola Senior Research Officer sbabalol@jhuccp.org Health Communication Partnership Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (JHUCCP) 111 Market Place, Suite 310 Baltimore, MD 21202 USA Tel: (410) 659-6300 Fax: (410) 659-6266 orders@jhuccp.org JHUCCP website JHUCCP, Save the Children, Women Action Research Organization (WARO), National Association of Women Journalists (NAWOJ).
Related SummariesSourceJHUCCP website on July 28 2005; and Strategic Communication Changes Norms, Intentions Related to FGC in Nigeria [PDF] , Communication Impact!, No. 18, June 2005. Placed on the Soul Beat Africa site July 28 2005 Last Updated September 21 2006 |
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