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Ndukaku (Health is Better than Wealth)Country
Nigeria
Programme SummaryCommunication StrategiesNdukaku involves community mobilisation, media advocacy, capacity building activities for local non-governmental organisations (NGOs) and behaviour change communication across three levels: hamlet level, locality level, and state level. It encourages individual and community action toward the elimination of FGC where it no longer contributes to the family, community, or society well-being.
The community mobilisation activity at the hamlet level, called the Community Action Cycle (CAC), focuses on strengthening community members' abilities to identify, analyse and address their most pressing health issues. Developed by Save the Children, the CAC uses the community members' perceived reproductive health priorities as an entry point and begins to engage the community in related issues, such as taking a critical look at traditional or cultural practices, household decision-making, and the status of women. Specifically, a core group of community members first identifies and explores health priorities and then leads a process of community-wide planning and action to achieve improvements and meet community needs. The core groups represent a cross-section of the community, including men, women, and youth. Activities at the LGA level included the viewing of Communicating for Change’s documentary film Uncut - Playing with Life at community gatherings and conducting advocacy visits to traditional leaders. For example, the traditional ruler of Eha Amufu, Igwe Samuel Ede, made a public pronouncement against FGC and banned FGC in his domain, with the annual circumcision ceremony conducted without actual cutting. Organisers say that his pronouncement triggered statewide action, leading to a health bill that included language on the elimination of FGC which was taken to the Enugu State House of Assembly. One programme partner, National Association of Women Journalists (NAWOJ), implemented statewide activities including regular newspaper columns, radio call-in shows, and public forums on FGC. Development IssuesGender, Rights, Children. Key PointsSpecific project objectives are to:
PartnersJHUCCP, Save the Children, Women Action Research Organization (WARO), National Association of Women Journalists (NAWOJ). ContactHealth Communication Partnership, Center for Communication Programs
Alice Payne Merritt
Johns Hopkins Bloomberg School of Public Health
111 Market Place, Suite 310
Baltimore MD
21202
United States
Tel: 410 659 6300
Fax: 410 659 6266
Related SummariesSourceJHUCCP website on July 28 2005; and Strategic Communication Changes Norms, Intentions Related to FGC in Nigeria [PDF] , Communication Impact!, No. 18, June 2005. Placed on the Soul Beat Africa site July 28 2005 Last Updated November 18 2009 How useful did you find the knowledge and contacts on this page to your work? Post your comments (review comments from others below):COMMENTS POSTED |
Community Radio and Gender
Community radio can play an important role in addressing gender imbalances in Africa. Of the key ways that this can be achieved, where is the most significant progress being made?
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VERY EDUCATIVE AND ELIGHTING PROGRAMME. JUST KEEP IT UP. ADENLE DENNIS 4RM NIG.