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Break the Silence HIV/AIDS Billboard Campaign

Country

South Africa

Region

Global

Programme Summary

Implemented by Art for Humanity, hosted by the Department of Fine Art at the Durban Institute of Technology, the HIV/AIDS Billboard Campaign is a South African public education programme that uses art print images produced by local and international artists on billboards to promote the "Break the Silence" slogan about HIV/AIDS dialogue in South Africa. The campaign aims to change people's behaviour relating to HIV/AIDS. The project is supported by the KwaZulu-Natal Department of Health, which sponsored 3 billboards in areas around Durban in 2001 and 2002, ClearChannel Independent, Association of Medical Pathologists, National Lottery Board and National Arts Council. To date, this campaign has produced 70 billboards and 50 exhibitions of the original artworks throughout South Africa.

Communication Strategies

The campaign aims to inspire in South Africans a sense of "moral ownership" of the HIV/AIDS pandemic and of those infected and affected by the disease. The project organisers facilitate the campaign through "art as advocacy" activity. The billboards are used to raise awareness of HIV/AIDS, to contribute to breaking the stigma surrounding the pandemic, and to promote HIV/AIDS-related social responsibility.

Development Issues

HIV/AIDS.

Key Points

Depending on the availability of the billboards at any given time, the project sponsors agreed to flight the "Break the Silence" message for a minimum of two months. According to organisers, "In all past cases, this period has been extended well beyond the initial two months."

Partners

ClearChannel Independent, Durban Institute of Technology.

Contact

Jan Jordaan

Art for Humanity

c/o Department of Fine Art

Durban Institute of Technology

PO Box 953

Durban 4000

South Africa

Phone: +27 (031) 203 6694

Fax: +27 (031) 203 6644

janj@dut.ac.za

afh@dut.ac.za


ClearChannel Independent, Durban Institute of Technology.

Related Summaries

Assessing the Effect of Fine Art Printmaking Based, HIV/AIDS Posters on the Durban Institute of Technology Community With Specific Reference to the Break the Silence Project

Source

Emails from Jan Jordaan to The Communication Initiative on November 29 2004 and October 16 2006.


Placed on the Communication Initiative site July 25 2005
Last Updated October 16 2006


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