The programme is broadcast on Independent Television company (ITV). It shows real living conditions of HIV/AIDS victims including poor housing and sanitation, scarcity of health services and poor nutrition. It shows pictures that demonstrate poverty situation in which the people live.

Individuals, corporate organisations and training institutions provided material support in terms of clothing, food items, medicines, mattresses and other domestic utensils. Through the programme producers, materials valued at 5.2 million shillings were handed over to the victims in Makete District.

Before the IPP Media Group launched the Ukimwi Ni Huu project, the Independent Television company (ITV), a member of the IPP Media Group, visited some regions in the country, collecting and documenting information on the HIV/AIDS situation and its effects on the affected population. The programme targeted HIV/AIDS victims including the infected, AIDS orphans and their caretakers.

The results of the study were then made into a series of TV programmes that were shown on ITV. The programme showed the living conditions of HIV/AIDS victims including poor housing, sanitation, scarcity of health services and poor nutrition.

The programme also showed the distribution of AIDS materials to the victims and beneficiaries.

HIV/AIDS, Children.

The proogramme producers say it aimed to touch the hearts of viewers and create sympathy for the victims and orphans. The programme aims to:

• create awareness among government authorities at various levels, NGOs and the society as a whole of the gravity of HIV/AIDS problem
• sensitise Tanzanians to provide necessary care and support to the unfortunate and disadvantaged fellow citizens
• stimulate positive public response to reduce the sufferings of the HIV/AIDS victims