This project uses the medium of television to both entertain and educate the children of Kosovo. "Rruga Sesam" and "Ulica Sezam" each consist of 52 half-hour episodes that cover basic cognitive skills including literacy and numeracy, as well as social and emotional skills. The series, featuring Sesame Street Muppet and animation segments, airs on public broadcaster RTK, a multi-ethnic and multi-linguistic network. "Ulica Sezam" is also airing on Serbian broadcasters DTV, TV Most Zvecan, and TV Herc Strpce.

The series features 26 live-action segments produced in Kosovo by CMB (a production company based in Prishtina), in collaboration with DTV. The live-action films, which emphasise respect and understanding, are based on an educational curriculum developed in collaboration with a production team including both an ethnic Albanian and Serbian content advisor. The films celebrate diversity and aim to bring viewers together through portraits of children's daily lives, family relationships, and cultural elements such as festivals, language, dance, and music. Information is provided about such topics as ethnicity, culture, religious diversity, and health. Featuring both Albanian- and Serbian-speaking children from Kosovo, the segments are designed to introduce children from all ethnic groups to the unique aspects of their culture and to tell their stories through their eyes. In the words of Gary E. Knell, President and CEO of Sesame Workshop, "When you see children, whether they are of Serbian or Albanian ethnicity, playing, learning or doing the same things you do daily, it humanizes your neighbor. We hope it will provide a start toward a more peaceful future."

An educational outreach initiative to extend and reinforce the series' educational messages is in development. Flashcards, growth charts, and activity books were created and translated into Albanian and Serbian, in both Cyrillic and Roman scripts. The kits were distributed to teachers, parents, and children at childcare centres, as well as community and health centres. UNICEF helped to develop, and disseminated, these materials.

Children, Education, Conflict.