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Published on The Communication Initiative Network (http://www.comminit.com)

Global Grassroots


Programme Summary: 
Based in the United States, Global Grassroots is a non-profit organisation working since 2004 to establish an ideas-sharing network of social entrepreneurs initiating social change at the local level to advance the well-being of women. Its mission is to unite, empower, and support the relief of poor, distressed, and underprivileged women worldwide, by sharing their experiences and exchanging replicable ideas for social change at the grassroots level.
Communication Strategies: 

Global Grassroots' vision is that the challenges women face in oppressed societies worldwide may unite women globally, that the stories of women's triumphs may inspire others to act, and that women's ideas for social action may - if communicated effectively - enable others to advance social change. A core motivating belief is that social entrepreneurs are in a position to understand the barriers that have traditionally limited women's progress, and to advance change with fewer resources using revolutionary strategies. In this context, Global Grassroots uses 3 primary approaches:

  1. Identifying key social innovators with sustainable, effective, creative, and replicable ideas, and providing support for their change projects. An example of such an effort is an organisation that brought women of different castes in India together to create quilts that expressed their common experience as women and allowed them to fight collaboratively for freedoms like the right for girls to go to school. Global Grassroots evaluates the critical success factors of such efforts, and promotes such ideas for replication by future change-makers in other parts of the world, where they may face similar issues.
  2. Through the above process, establishing a global grassroots network and international idea bank to link change agents and disseminate solutions, best practices, and new learnings in response to grassroots needs. The Global Grassroots website is one tool for supporting this type of idea exchange.
  3. Developing communications mechanisms to offer the human stories behind women's rights issues. For instance, as part of the Sudan Women's Initiative, Global Grassroots is holding a panel discussion in Washington, DC (USA) featuring United States Senators and members of Congress, Sudanese women, and specialists on women and violent conflict - with African dignitaries and Manute Bol (Sudanese basketball star) as invited guests. As part of this project, Global Grassroots plans to travel to Chad in June 2005 to capture the stories and ideas of Sudanese women living in refugee camps along the border and to begin a documentary film to profile their hardship and innovation.

Development Issues: 

Women, Rights.

Key Points: 

"Akin to business entrepreneurs, social entrepreneurs are change agents utilizing innovative strategies to address social issues. Often because these brand new ideas are so outside the box, they are ineligible for traditional forms of funding. Therefore, they must incorporate inventive resource mobilization strategies that highly leverage the support available from the citizen base they aim to assist. Beginning at the local level, their ventures ultimately have systems-changing impact and are scalable to the national if not international level."

Contact Info: 
Source: 

Email from Thomas D. Elliott to The Communication Initiative on April 20 2005; and Global Grassroots website.


Source URL:
http://www.comminit.com/en/node/129305