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HIV/AIDS

Where communication and media are central to the eradication of HIV/AIDS in Africa


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Uganda Program for Human and Holistic Development (UPHOLD)

Country

Uganda

Programme Summary

The Uganda Program for Human and Holistic Development (UPHOLD) was a six-year programme (October 2002 to September 2008) implemented by JSI Research & Training Institute, Inc., funded by the United States Agency for International Development (USAID), and supported by the Government of Uganda. UPHOLD strengthened capacity in 34 districts for the improved delivery, planning, management, monitoring, and effective use of social services in 3 integrated social sectors: health, education, and HIV/AIDS. UPHOLD was committed to empowering families, communities, and institutions to improve the quality and use of services through value-added partnerships and using people-centred approaches for a sustained client-friendly environment.

Communication Strategies

UPHOLD's characteristic approaches included:

  • Strengthening human capacity and creating synergy between the sectors - for example, in the area of primary education, UPHOLD worked to build capacity in planning, management, and supervision at decentralised levels and to foster parental involvement.
  • Strengthening partnerships and dialogue between the public sector, the private sector, civil society, families, and communities - for example, to enable increased access to and quality of education, UPHOLD facilitated dialogue and consensus-building between families, communities, teachers, and other stakeholders.
  • Building on the existing strengths and opportunities of Uganda's human and socio-cultural resources, such as by working to stimulate use of "innovative" tools and approaches to improve children's learning in school and at home.
  • Cultivating a behaviour-centred orientation that focuses on understanding and strategically addressing human motivations and constraints in taking specific actions - UPHOLD sought, for instance, to prevent mother to child transmission of HIV/AIDS by encouraging behaviour change around sexually transmitted infections (STIs). Using these strategies, UPHOLD hoped to improve antenatal and postnatal care, as well as safe and clean deliveries and obstetric care, by fostering dialogue and decision-making in families and communities.
  • Improving quality assurance systems - UPHOLD hoped to bolster services for HIV/AIDS voluntary counseling and testing, as well as to increase access to and utilisation of quality family planning services and efficient synergies to the end of controlling HIV/AIDS, STIs, and malaria.
  • Deepening systems thinking using creative processes for strategic analysis and planning - UPHOLD worked to support people living with HIV/AIDS and to develop approaches to empower and involve young people and address gender and culture.

For details on specific UPHOLD strategies and projects, click here.

Development Issues

Education, Health, HIV/AIDS, Youth, Family Planning, Children.

Partners

Implementing Partners include: Education Development Center, Constella Futures, The Malaria Consortium, The Manoff Group, Inc., and World Education.

Other JSI Partners for this project: Ministry of Health, Ministry of Education and Sports, Ministry of Gender, Labor and Social Development, Ministry of Local Government, Uganda AIDS Commission.

Sub-grantees: AIDS Information Center and The AIDS Support Organisation.

Contact

JSI Research & Training Institute, Inc.

44 Farnsworth Street

Boston MA
02210-1211
United States
Tel: 617 482 9485
Fax: 617 482 0617

Source

UPHOLD website; and email from Penelope A. Riseborough to The Communication Initiative on November 20 2009.


Placed on the Communication Initiative site February 16 2005
Last Updated November 20 2009



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Changing Culture

In the context of reducing multiple and concurrent partnerships, what are the BIGGEST challenges or obstacles to changing cultural norms and practices that place people at risk of HIV infection: (you may choose more than one option)