This campaign was designed to help residents of Gurgaon access "Form-6" from their respective locations - and to encourage them to do so. Form-6 is the first step towards acquiring a Voter ID card, as it registers the individual as a prospective voter. Residents were invited to visit a Voter Card Campaign website (no longer in operation, as of this writing, where they could download and print out a copy of the form. Citizens who fill this form out, attach a proof of residence, and then deposit it with their Resident Welfare Association (RWA) have initiated the voting registration process. The website was also meant to be a support to RWAs, who were able to access Form-6 any time a resident needs it. People in other states could also visit the website to download Form-6.

Another ICT - the telephone - was designed to ease the registration process. People's Action created an RWA Helpline to instruct residents about the process of registration.

Printed materials were also used; some were informational and others were designed to encourage action. People's Action distributed printed copies of Form-6 that were made available by the Election Office in Gurgaon. The organisation also created a schedule for photography of those registered in the last campaign (photo identification is the second, and final, step of the registration process) and distributed it to residents of Gurgaon. Leaflets and advertisements carrying the "If you don't Vote, you don't Count" slogan were also posted to stimulate participation.

Democracy and Governance.

People's Action is a non-governmental organisation (NGO) whose objectives include:

• "To act as an advocacy group regarding issues that impacts the social, economic and political life of the citizens of India.
• To act as a pressure group for the advancement of good governance, human rights, social justice, economic equity and political awareness.
• To operate as an action group in pursuit of developmental activity in the field of education, health and nutrition, and environment.
• To initiate, develop, support, augment, sustain or promote activities, projects or enterprises that relate to any or all of the above mentioned Aims."