HIV / AIDS

Where communication and media are central to the eradication of HIV/AIDS

HIV / AIDS| Approaches| Tools| Issues| Regions/Countries| MDGs| Polls / Discussions

Mexico XVII - Communication

Communication perspectives - Mexico XVII AIDS Conference
You need to be a registered and logged-in CI user to apply for participation:
Please Sign-In or Sign-Up

Average Rating: no ratings submitted

Lesson for Life

Country

Bangladesh, Canada, Honduras, India, Malaysia, Vietnam

Region

Global, Africa, South Asia, North America, Latin America, South East and East Asia

Programme Summary

Organised by the Global Movement for Children (GMC) on the occasion of World AIDS Day (December 1) 2004, Lesson for Life is a global effort to educate children about HIV/AIDS prevention and to spur them, their communities, and governments to accelerate action on behalf of children and young people affected by HIV/AIDS. Each year in honour of World AIDS Day, children around the world draw on the GMC's internet-based resources to plan community-based discussions, plays, dramas, and writing that are designed to stimulate learning about HIV/AIDS and to explore ways to act on behalf of affected children. Lesson for Life's objectives include:

  1. To increase understanding of HIV/AIDS including prevention, its impact on children (especially girls), and the Convention on the Rights of the Child as it relates to prevention and the protection of children with HIV/AIDS.
  2. To stimulate community action among children and other participants as a result of the lesson (for example, the creation of peer support networks).
  3. To advocate for government funding, policies, and legislation that ensure respect of articles 65 to 67 of the Declaration of Commitment on HIV/AIDS, which relate to children orphaned and made vulnerable by HIV/AIDS.
  4. To increase the sense of belonging to and understanding of the GMC as a movement of organisations and people, including children, which works to build a world fit for children.

Communication Strategies

Lesson for Life is a way of both increasing children's knowledge of HIV and AIDS and activating community and child-led responses to the crisis. Its key strategy is enabling and children's participation: "Young people are at the centre of the epidemic," said one GMC organiser. "They have a right to life-saving information that will help protect them from HIV/AIDS and also have a major role to play in stopping the spread of this devastating epidemic." In both formal and non-formal education settings, the Lesson for Life gives children a leading role in teaching others the facts about HIV/AIDS and in taking action in their communities to mitigate its impact. In an effort to provide a platform for children directly affected by HIV/AIDS to share their experiences, concerns, and ideas, organisers urged the following:

  • Organise or join in with a Lesson for Life on World AIDS Day in community venues such as schools, youth centres, parents' associations, sports clubs, or village squares or town centres
  • Use the Lesson for Life activity pack, suggested lesson plan, leaflets, posters, t-shirt designs, and other resources - available for free download on the GMC website
  • Talk to the co-ordinating organisers in participating countries to find out about other Lessons for Life being set up (click here to view these details).

While Lesson for Life works to strengthen community interaction and communication environments that give a preeminent role to all children in the process of communicating about HIV/AIDS, the programme stresses girls' participation. For example, as part of the 2004 World AIDS Campaign on Women, Girls, HIV and AIDS, Lesson for Life urged activity planners to explore issues such as the impact of sexual violence on infection rates. Each year, in fact, the campaign aims to pick up on a particular theme; the 2005 Lesson for Life will join together with the Global Call to Action against Poverty, an alliance of millions of organisations and people asking leaders to make poverty history in 2005.

Drawing on the free resources available for download each year on the Lesson for Life website, community-based organisers use a wide variety of communication tools in activities each year. To cite just a few examples from the 2004 campaign:

  • In Bangladesh, non-governmental organisations (NGOs) including BRAC, Plan, and World Vision worked to mobilise over 600,000 children and adults to participate in 2-hour workshops in which facilitators planned to discuss subjects including how HIV/AIDS is spread and how it can be prevented.
  • In Honduras, Care, Oxfam, and UNICEF worked with partners to involve mothers and children, religious leaders, and nearly 2,000 institutions, including schools, churches and colleges in such events as 'Football for Life', which was designed to teach footballers how to use sport to spread HIV/AIDS prevention messages.
  • In India, Plan and UNICEF are working with children and adults across 11 states, in government schools and with groups of street children. Among other things, debating, 'wall-writing', rallies, quiz-competitions and workshops with school teachers took place on December 1.
  • In Vietnam, children from the Hanoi Young Media Club interviewed high-ranking politicians about the effect of HIV/AIDS on children at an event in Hanoi that was broadcast live on national TV on World AIDS Day. Children affected by HIV and AIDS also spoke at the event.
  • In Canada, young people on Plan's Youth Advisory Council wrote an opinion/editorial piece for national newspapers and a letter to the Prime Minister and local ministers demanding more action to help young people affected by HIV/AIDS in Africa.

The Internet is also used as a central tool to connect children and youth in different cultures. An online Lesson for Life ran from November 15-26 2004 on UNICEF's Voices of Youth website. Young people from around the world exchanged ideas on how all children can be agents of change and help stop the spread of HIV and AIDS. A young participant from Malaysia wrote, "I now believe that the only way to eradicate HIV/AIDS is to stop the prejudice that society has towards people affected by HIV/AIDS".

In addition, as follow-up to the 2004 Lesson for Life activities, children were encouraged to write suggestions and ideas for future action in the form of 'good news stories', reporting retrospectively from the future about improvements made in their countries. These pieces were to be collated and key themes and interesting examples pulled out for special attention. A press release template on the Good News items was then produced by the GMC Secretariat for distribution to the national organisations. These features formed the basis of an optional launch event in late February/March, organised at a national level. Key government officials were encouraged to attend the events to announce the success of Lesson for Life and to disseminate messages from child-created news pieces. GMC suggested arranging for a child to read aloud his or her good news piece alongside an announcement of a government policy change, for example.

Media involvement is a key strategy in disseminating the messages of Lesson for Life. Various materials on the GMC website for communications officers in national coalitions, such as a Covering letter, a national communications strategy, Q&As for interviewees, a press release template, a fact sheet on HIV/AIDS, case studies, and a communications evaluation form.

Development Issues

HIV/AIDS, Children, Girls, Rights.

Key Points

According to the GMC, almost 3 million children are infected with the HIV virus or are living with AIDS; by 2010, the number of children orphaned by AIDS is expected to exceed 25 million. Globally, GMC states, young women and girls can be 2.5 times more likely to be HIV-infected as their male counterparts. Their vulnerability is primarily due to inadequate knowledge about AIDS, insufficient access to HIV prevention services, inability to negotiate safer sex, and a lack of female-controlled HIV prevention methods, such as microbicides.

In 2004, 67 countries from all around the world ran the Lesson for Life; 4.3 million people took part. Organisers anticipate that 15 million people will take part in the 2005 effort.

Partners

GMC consists in: BRAC, CARE, ENDA Tiers Monde, the Latin American & Caribbean Network for Children, NetAid, Oxfam, Plan, Save the Children, UNICEF, and World Vision.

Contact

Kate Norgrove

Array

GMC consists in: BRAC, CARE, ENDA Tiers Monde, the Latin American & Caribbean Network for Children, NetAid, Oxfam, Plan, Save th

Source

Email from Kate Norgrove to The Communication Initiative on August 13 2004; and Lesson for Life website.


Placed on the Communication Initiative site November 29 2004
Last Updated July 20 2005

How useful did you find this page to your work?

1 - not useful    5 - very useful

Feel free to leave us comments

CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

Help Seed The CI Network

Login / Regisiter

Subscribe to The Drum Beat, Contribute to Forums, Get Poll Results etc
New to CI? » Start here

Development Classifieds

Culturally Effective Strategies

If culturally delicate factors such as male circumcision or fewer multiple concurrent partners are to be effectively addressed, which communication strategies are most required? [choose a maximum of 3]