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Stree ShaktiCountry
India
Regions
Global, Africa, South Asia
Programme SummaryCommunication StrategiesStree Shakti was built on face-to-face training designed to empower economically and educationally challenged women. Following 4 days of hands-on training carried out in Delhi by the DDA's Slum Wing, groups of 5-6 women worked together in teams to operate the India Mark III model handpumps. Organisers explain that the action research methodology led to outcomes that went beyond the scope of the project as envisaged. That is, a variety of communication tools were created as a follow-up to the original training that used both entertaining images and factual information to continue the work of strengthening skills and building literacy. Specifically, organisers developed a multi-media kit that featured, first, a video with built-in motivational content. This video featured actual trained women (from the Delhi session described above) operating the handpumps. In addition, the kit included tapes designed to foster community-based 'in situ' training, as well as group training. 'Trigger tapes' were edited out of footage to address issues specific to the government sector, the NGO sector, and the community. This multi-media kit also included various printed materials, such as a highly visual comic-book-format reference manual with stills from the video (designed for easier recall). This material, specifically, was designed with a built-in literacy component intended to promote functional literacy. In addition, a set of 4 posters focused on water, sanitation, and women's empowerment were developed to create the mood and environment for handpump training. Finally, a flip-chart calendar (which can be hung on the wall for easy access) was developed for trainers, specifically, as a reference tool highlighting key messages. Development IssuesLiteracy, Women, Economic Development, Water and Sanitation. Key PointsOne outgrowth of Stree Shakti was the formation of the NGO Development Communication India by a team of like-minded education communication professionals in 1991. This group has been undertaking projects in drinking water, sanitation, rural development, youth affairs, elementary education, energy conservation, health, population and HIV/AIDS communication, and environmental conservation for United Nations bodies as well as central ministries of the government of India. DCI's activities include training, evaluation, action research, and materials design; here are a few examples of specific undertakings: A year after Stree Shakti was completed, the DCI team visited 7 states (M.P. [Betul], A.P. [Ranga reddy dist.], Maharashtra [Mahabaleshwar & Jaolin], Rajasthan [Udaipur], U.P. [Banda & LakhimpurKheri], Assam [Guwahati], and West Bengal [Midnapur]) on a mid-term review of the training project for UNICEF. DCI found Stree Shakti to be quite successful in a few places; for example, the group of 6 women trained in Kusumpur Pahadi, an urban village in South Delhi near Vasant Kunj, had become famous for being successful as women handpump mechanics. They made an impact on their community and were being hailed as role models. However, Stree Shakit had yet to take off in some other areas; for instance, in a slum resettlement colony about 10 km away, the women of Tigri and Govindpuri were not so successful. DCI explains that there was a felt need to implement the training nationwide. To that end, UNICEF translated the Stree Shakti kit into 16 Indian languages and used it all over the country. PartnersUNICEF's Water & Sanitation Section, New Delhi; JNU's Adult Education Dept.; DDA's Slum Wing; and ICCTR , Bangalore. ContactUsha Chandar
Secretary, Development Communication India United Nations Children's Fund SourceEmails sent from Usha Chanda (Secretary, Development Communication India) to The Communication Initiative on July 22 2004 and November 8 2004, and email sent from Usha Chanda to Elizabeth Wickett on July 5 2004. Placed on the Communication Initiative site November 02 2004 Last Updated November 08 2004 How useful did you find the knowledge and contacts on this page to your work? Post your comments (review comments from others below):COMMENTS POSTEDTop 5 Related Pages for this Summary |
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