Children exposed to Soul Buddyz on television were more likely to say that they were willing to be friends with someone who has HIV/AIDS than children who were not exposed to Soul Buddyz on television - regardless of age, geographical area and degree of discussion of HIV/AIDS with parents / caregivers, peers or teachers – 6.9% of 8 to 10 year olds with no exposure to TV said they're willing to befriend someone with HIV/AIDS, whereas 20.5% with no exposure to Soul Buddyz TV, 35.2% with lower exposure to Soul Buddyz TV, and 50% with higher exposure to Soul Buddyz TV did (p=0.000). 20.7% of 11 to 13 year olds with no exposure to TV said they're willing to befriend someone with HIV/AIDS, whereas 48.1% with no exposure to Soul Buddyz TV, 71.8% with lower exposure to Soul Buddyz TV, and 79.6% with higher exposure to Soul Buddyz TV did (p=0.000).

Similar results were recorded regarding befriending someone who is disabled, or someone of a different race. E.g. 34% of rural children with no exposure to TV said they're willing to befriend someone with disabilities, whereas 51.3% with no exposure to Soul Buddyz TV, 63.8% with lower exposure to Soul Buddyz TV, and 71.7% with higher exposure to Soul Buddyz TV did (p=0.000). 52.8% of urban children with no exposure to TV said they're willing to befriend someone with disabilities, whereas 65.2% with no exposure to Soul Buddyz TV, 88% with lower exposure to Soul Buddyz TV, and 90.6% with higher exposure to Soul Buddyz TV did (p=0.000).